Within this category you’ll find things like calendar printing, staplers, pens, and a whole slew of other office equipment and so on. This category is designed around the kinds of things that people can actually use in everyday life, and usually in relation to their business.
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The costs for give-away items like this are usually low, which is very helpful for the companies without a huge budget to call upon when getting their promotional items made. Most products from color printing companies can be done in bulk for a reasonable price.
The great thing about these kinds of promotional items is that because they can be put to good use, you increase the odds of people keeping them around for a long time. Your calendar can be in their home for a full year, and they might have your pen for many more years to come.
The next category are items that can still be used, but run a higher cost for production.